Supernova

Supernova

Branding, marketing, graphic design & video production for an annual campus music festival launched in 2022.

Year

2022 & 2024

Year

2022 & 2024

Year

2022 & 2024

Timeframe

2 months (2022); 3 months (2024)

Timeframe

2 months (2022); 3 months (2024)

Timeframe

2 months (2022); 3 months (2024)

About the Project

2022: Served as Digital Experience Team Lead overseeing a sub-team of 16 people, liaising with 8 organizations, covering brand and identity, marketing strategy, graphic design, and merchandising. 2024: Served as Art Director with a marketing sub-team of 4 people, covering branding, graphic design, video production.

About the Project

2022: Served as Digital Experience Team Lead overseeing a sub-team of 16 people, liaising with 8 organizations, covering brand and identity, marketing strategy, graphic design, and merchandising. 2024: Served as Art Director with a marketing sub-team of 4 people, covering branding, graphic design, video production.

About the Project

2022: Served as Digital Experience Team Lead overseeing a sub-team of 16 people, liaising with 8 organizations, covering brand and identity, marketing strategy, graphic design, and merchandising. 2024: Served as Art Director with a marketing sub-team of 4 people, covering branding, graphic design, video production.

Tools

Figma, Photoshop, Illustrator, Lightroom, After Effects, Premiere Pro, Wordpress

Tools

Figma, Photoshop, Illustrator, Lightroom, After Effects, Premiere Pro, Wordpress

Tools

Figma, Photoshop, Illustrator, Lightroom, After Effects, Premiere Pro, Wordpress

Supernova was launched in 2022 to usher in the first post-COVID semester and return of student life.

how might we…

how might we…

create a lasting brand and identity for a core event in the annual student life calendar that celebrates the arts and youth?

/tl;dr

🎟️

🎟️

Attracted 5,000+ attendees in first year; brand still anchors festival after 4 years

Attracted 5,000+ attendees in first year; brand still anchors festival after 4 years

👥

👥

Managed teams of 16, coordinated 8 orgs, covering marketing to merchandise

Managed teams of 16, coordinated 8 orgs, covering marketing to merchandise

💡

💡

Campaign achieved 200K+ impressions with 2 months of runway

Campaign achieved 200K+ impressions with 2 months of runway

Auditions BTS with performers

Judges interviews

/conclusion

In just two months during the summer of 2022, Supernova rapidly built a social media presence from scratch, achieving over 200,000 impressions and attracting more than 5,000 attendees. As of 2025, Supernova is in its fourth consecutive year, firmly established as a core calendar event within student life, a testament to its enduring impact and successful community engagement.

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let's connect on

©Celeste Seah, 2025

let's connect on

©Celeste Seah, 2025

let's connect on

©Celeste Seah, 2025