Building a lasting brand identity for the biggest campus arts festival
Building a lasting brand identity for the biggest campus arts festival
About the Project
Multi-stakeholder event including NUS Office of Student Affairs, NUS Students’ Union, NUS Cultural Activity Club (CAC), College of Design and Engineering Club (CDE Club), and NUS Students' Sports Club
About the Project
Multi-stakeholder event including NUS Office of Student Affairs, NUS Students’ Union, NUS Cultural Activity Club (CAC), College of Design and Engineering Club (CDE Club), and NUS Students' Sports Club
About the Project
Multi-stakeholder event including NUS Office of Student Affairs, NUS Students’ Union, NUS Cultural Activity Club (CAC), College of Design and Engineering Club (CDE Club), and NUS Students' Sports Club
Year
2022 & 2024
Year
2022 & 2024
Year
2022 & 2024
Timeframe
2 months (2022) & 3 months (2024)
Timeframe
2 months (2022) & 3 months (2024)
Timeframe
2 months (2022) & 3 months (2024)
Role
Digital Experience Team Lead (2022) & Art Director (2024)
Role
Digital Experience Team Lead (2022) & Art Director (2024)
Role
Digital Experience Team Lead (2022) & Art Director (2024)
Responsibilities
2022: Oversaw a sub-team of 16 people, liaising with 8 organizations, covering brand and identity, marketing strategy, graphic design, and merchandising.
2024: Collaborated with marketing sub-team of 4 people, covering branding, graphic design, video production.
Responsibilities
2022: Oversaw a sub-team of 16 people, liaising with 8 organizations, covering brand and identity, marketing strategy, graphic design, and merchandising.
2024: Collaborated with marketing sub-team of 4 people, covering branding, graphic design, video production.
Responsibilities
2022: Oversaw a sub-team of 16 people, liaising with 8 organizations, covering brand and identity, marketing strategy, graphic design, and merchandising.
2024: Collaborated with marketing sub-team of 4 people, covering branding, graphic design, video production.
Supernova was launched in 2022 to usher in the first post-COVID semester and return of student life.
how might we…
how might we…
create a lasting brand and identity for a core event in the annual student life calendar that celebrates the arts and youth?
/tl;dr
🎟️
🎟️
Attracted 5,000+ attendees in first year; brand still anchors festival after 4 years
Attracted 5,000+ attendees in first year; brand still anchors festival after 4 years
👥
👥
Managed teams of 16, coordinated 8 orgs, covering marketing to merchandise
Managed teams of 16, coordinated 8 orgs, covering marketing to merchandise
💡
💡
Campaign achieved 200K+ impressions with 2 months of runway
Campaign achieved 200K+ impressions with 2 months of runway
Auditions BTS with performers
Judges interviews
/conclusion
In just two months during the summer of 2022, Supernova rapidly built a social media presence from scratch, achieving over 200,000 impressions and attracting more than 5,000 attendees. As of 2025, Supernova is in its fourth consecutive year, firmly established as a core calendar event within student life, a testament to its enduring impact and successful community engagement.
